Services
Digital Marketing
White-hat SEO, transparent PPC, and social media that reports on qualified leads and cost per acquisition - not vanity impressions. Written strategy before we spend a rupee.
Digital Marketing at a glance
- Years online
- 15+
- SEO methods only
- White-hat
- Plain-English reports
- Monthly
- Account ownership
- 100%
Being findable is not optional. The question is how you get there without either burning budget on the wrong keywords or trading short-term rankings for a Google penalty six months later.
Our digital marketing team combines SEO, paid search, paid social, content and analytics into one accountable strategy. Every engagement starts with a written plan naming the target keywords, the target audience and the target cost-per-acquisition - and you approve it before we spend anything.
Search engine optimisation. Technical audit, keyword and intent research, on-page optimisation, structured data, backlink outreach, and monthly rank tracking. White-hat only - the techniques that get you ranked in six months and keep you there, not the ones that get you delisted in twelve.
Paid search and paid social. Google Ads, Meta Ads and LinkedIn Ads planned around your target cost-per-acquisition, with negative-keyword lists, landing-page A/B tests, and conversion tracking wired into your analytics. We optimise for the number in the invoice, not the number in the dashboard.
Social media management. Content calendars, post design, community response and paid-social boosting for the platforms your customers actually use. Facebook and Instagram if you sell to consumers, LinkedIn if you sell to businesses, TikTok if the audience fits. We do not run every channel by default because most brands cannot maintain quality on five at once.
Content and local SEO. SEO-friendly blog writing (English and Urdu), press releases, Google Business Profile optimisation, citation building. The foundation that makes SEO work and paid ads cheaper.
Reporting. One monthly report, plain English, showing where traffic came from, what it cost, what converted, and what we are changing next month. If you cannot read it in ten minutes, we wrote it wrong.
Service walkthrough
See the work in a live session with the engineer who would run your project
Book a walkthroughMarketing That Reports On Revenue, Not Reach
White-hat only, monthly reports you can read in ten minutes, and full ownership of your Google Ads, Meta Business Manager and Analytics accounts. No lock-in.
What we deliver
Digital marketing services
- Search engine optimisation (SEO)
- Local SEO & Google Business Profile
- Technical SEO audits
- Keyword & competitor research
- On-page optimisation
- Backlink outreach
- Google Ads (search & display)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Social media management
- SEO content (English & Urdu)
- Analytics & conversion tracking
How we work
Audit to conversion
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1
Audit & benchmark
A free initial audit of your site, current rankings, ad spend and competitor position. Honest read on where you are before anyone commits.
-
2
Strategy & keywords
A written strategy naming target keywords, audience and cost-per-acquisition target. You approve it before we spend a rupee.
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3
Execute & test
Ongoing SEO, ad campaigns and social posts with A/B tests on landing pages and ad creative. We optimise for the number that matters, not the one that looks good on a slide.
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4
Report & refine
One monthly report readable in ten minutes: what came in, what it cost, what converted, what we are changing next month. And what we are not changing, and why.
Why HISOFT
Why brands pick us for digital marketing
White-hat SEO only, transparent monthly reporting on leads and cost per acquisition, and full account ownership - you keep Google Ads, Meta Business Manager and Analytics if you ever move on.
- White-hat SEO methods only
- Reports track leads, not clicks
- You own your ad accounts & data
- Web + marketing under one roof
A real SEO audit, not a script
Every engagement starts with a documented audit of every technical issue, content gap and backlink opportunity - prioritised, and shared with you before we agree the strategy.
Competitor benchmarks that matter
We benchmark you against the sites already ranking - what keywords they win, what backlinks they hold, where they are weak - so the strategy targets real gaps, not aspirational keywords.
Keyword and intent research
Not just what people type, but what they actually want. Targeting one keyword whose searchers are ready to buy beats ten keywords full of tyre-kickers.
Voice, AI Overview and GEO ready
Optimised for voice search, mobile-first indexing, and Google's AI Overviews - so you stay visible as search shifts from typed queries to spoken and AI-generated ones.
Questions we hear often
Frequently asked
How long before I see SEO results?
Local SEO can move inside a month. Competitive national keywords typically show real movement in three to six months. Anyone promising page one in two weeks is either lying or planning to get you penalised.
How much do digital marketing services cost?
It depends on scope and industry. A local SEO retainer starts modest; a full-stack SEO plus paid ads plus social engagement is a bigger monthly figure, sized against your target cost-per-acquisition. We quote against your funnel, not a menu.
Do I own the ad accounts?
Yes. Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Google Analytics 4 and Google Business Profile are always in your name. We get manager-level access; you keep ownership.
Do you do black-hat SEO?
Never. Black-hat gets you ranked fast and delisted permanently. Every technique we use is documented, defensible and Google-compliant. You never wake up to a manual action.
Can you write content too?
Yes - SEO-friendly blog posts, service pages, product descriptions, press releases and social copy, in English or Urdu. Written by humans and reviewed for factual accuracy.
How do you report performance?
One monthly report with rankings, organic traffic, paid conversions and cost-per-acquisition, plus a plain-English summary of what changed and what we recommend for next month. No 40-slide vanity decks.
Can you handle both SEO and PPC together?
Yes, and running them together works better than running them apart. SEO tells us which paid keywords are worth defending; paid ads tell us which SEO keywords convert. We plan them as one strategy.
Ready when you are
Let's talk about your Digital Marketing project
Every digital marketing engagement starts with a short, no-obligation call. Tell us what you need and we'll come back inside one business day with a fixed quote or the next practical step.